Self-Published Books Account for 18% of a US Market – Good E

November 19, 2015 - Kindle Unlimited

When it comes to self-published e-books and imitation titles, it is tough to constraint any suggestive data. Jonathan Stolper of Nielsen gave a speak during this years Frankfurt Book Fair and forsaken a bombshell. Self-Published books comment for 18% of a sum volume of sales in a United States.

Nielsen’s information infrequently gets a bad repute in a indie author village since they usually news on book sales that have an ISBN series and many self-publishers can't be worried to buy one. These books are relegated to a shadow realm where nobody can accurately news on their sales.

According to Nielsen’s data, from Q1 2014 to Q1 2015, self-published books have grown from 14% to 18% of a altogether market. In that same duration a Big Five’s share has grown from 28% to 37%. Meanwhile, a rest of a marketplace — all a large, medium, and little publishers — have seen their share diminution from 58% to 45%.

One of a many engaging aspects of a Nielsen discussion had to do with e-book pricing.  According to Nielsen’s consumer survey, roughly 60% of respondents pronounced they’d select an e-book over a imitation book if a assets amounted to $4.  Additionally, approximately 50% pronounced they’d do a same even if a e-book is usually $2-3 cheaper than a imitation version.

I have been stating extensively about a rising cost of digital and how vital publishers in a final 6 months have seen disappearing revenue. Customers are simply buying reduction books since they are distant too expensive. Jonathan echoed my sentiments by revelation a assembly that publishers are “gently nudging business behind to print.”

The final square of information Nielsen common had to do with a e-book subscription market. This is a pivotal shred in edition that has been removing a lot of media attention, though meagre details. Nielsen has settled that usually 5% of US consumers have sealed adult for any e-book subscription solution, so a marketplace stays small. Kindle Unlimited led a approach with a largest cube of marketplace share, jumping from approximately 40% in Jan 2015 to roughly 60% in April. Scribd and Oyster were little players by comparison in that period, and they’re usually removing smaller.

Nielsen is right about a e-book subscription marketplace being really small. This has resulted in Oyster, Entitle and others to close their doors and to crawl out of a market. There simply isn’t enough revenue to be done by charity total packages.  This is because Scribd has exceedingly cut behind on their intrigue catalog and stopped charity total audiobooks.

Michael Kozlowski (5522 Posts)

Michael Kozlowski is a Editor in Chief of Good e-Reader. He has been essay about electronic readers and record for a final 4 years. His articles have been picked adult by vital and internal news sources and websites such as a Huffington Post, CNET and more. Michael frequently travels to general events such as IFA, Computex, CES, Book Expo and a innumerable of others. If we have any questions about any of his articles, greatfully send an email to

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