Kindle Unlimited Launches In India

September 3, 2015 - Kindle Unlimited

Kindle Unlimited, Amazon’s “all-you-can-read” subscription service, is now accessible in India. Pricing now starts during 99 rupees (about $1.50) for a one-month plan, yet that will boost to 199 rupees during a finish of this month.

Amazon was one of a initial companies to launch an e-reader in India when it done a Kindle accessible there in 2012, though a inclination now contest with Kobo and a horde of smartphones and tablets. In terms of content, a Kindle Unlimited devise is adult opposite Flipkart, that operates India’s largest e-book height (according to a report by BMS Index, Flipkart’s e-book marketplace is also a second largest in a universe behind Kindle, ranking forward of Barnes Noble, FNAC, Waterstones, and The Book depository).

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The launch of Kindle Unlimited in India helps Amazon ramp adult a foe with Flipkart. Though Flipkart’s share of a Indian e-commerce marketplace is still forward of Snapdeal and Amazon, monthly singular visitors expansion to Amazon’s India site is growing a quickest out of a three, according to comScore, and a Kindle Unlimited catalog might assistance it lift in even some-more shoppers.

Making Kindle Unlimited accessible in India also taps into a marketplace with a lot of expansion potential. According to Digital Book World, e-books now comment for only dual percent of a country’s $2 billion market, though that volume is approaching to grow as more people get their hands on inexpensive smartphones and tablets.

This is a initial Asia launch for Kindle Unlimited, that is now also accessible in a U.S., a United Kingdom, Germany, France, Italy, Spain, Brazil, Mexico, and Canada.

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