Kindle India e-books business tripled in 2015: Amazon
December 21, 2015 - Kindle Unlimited
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According to investigate site Statista, tellurian sales of dedicated e-readers fell by half from a rise of 40 million in 2012 to 20.2 million in 2015 as some-more people opted for tablets and tablet-sized smartphones. However, Amazon has aggressively pushed a Kindle inclination in India, spending Rs.10-20 crore on selling campaigns, Mint reported on 25 June.
Globally, e-book retailing is dominated by a handful of companies, led by Amazon. In India, a e-book marketplace is still in a nascent stages, nonetheless it is approaching to grow as a series of Internet users rises and digital payments turn easier.
Amazon, that has some-more than 3 million e-books accessible for sale, launched subscription use Kindle Unlimited in Sep in India—customers can select from over 1 million Kindle books starting from Rs.150 a month. However, Kindle Unlimited has faced critique that a preference is too limited. Amazon has partnered with Indian publishers such as Rupa, Arihant, Westland, Orient, Grapevine, Jaico and Srishti Publishers for Kindle Unlimited, though titles from Penguin Random House and HarperCollins sojourn out of a service.
Amazon conducted a practical literary festival in October, in partnership with Leapvault, a believe media firm, attended by authors such as Ashwin Sanghi, Rajdeep Sardesai and Raghav Bahl to foster a Kindle brand.
Amazon is also relying on an offline plan to pull a devices. Kindle is accessible in about 700 offline stores, including Croma, Reliance Digital, E-Zone and Vijay Sales opposite 23 cities.
Another Indian e-commerce marketplace, Infibeam Inc. Ltd, launched a possess e-reader in 2010 and an updated chronicle in 2011 called Infibeam Pi, though a product unsuccessful to take off and is no longer accessible on a website.