Jeff Bezos: Amazon Prime is So Good ‘You’d Be Irresponsible’ Not to Join

April 6, 2016 - Kindle Unlimited

NEW YORK (CNNMoney) — Jeff Bezos is creation a vast matter about Amazon Prime: You’d be stupid not to join.

In his annual minute to shareholders, Bezos pronounced Amazon wants people to trust that a $99 Prime membership is “such a good value, you’d be insane not to be a member.”

Prime started as Amazon’s total two-day shipping choice for subscribers. There are now 30 million Prime-eligible equipment on Amazon.

But Amazon has vastly stretched a use in new years, adding Sunday delivery, same-day delivery, one-hour delivery, streaming music, total print storage and a lending library for Kindle customers. Most notably, Prime now includes Amazon’s Netflix competitor, a successful streaming use called Prime Video, that has won Emmy and Golden Globe awards.

Unlimited Prime FREE same-day smoothness is now accessible in 11 new Metro areas including Sacramento, Stockton a San Francisco Bay area and Fresno.

Bezos pronounced Prime Video is a vast motorist of business. He remarkable that Prime members who watch Prime Video are some-more expected to ascent from a giveaway hearing to a paid membership, and they’re some-more expected to replenish their annual subscriptions, he noted.

Amazon is notoriously sly about a series of Prime members, observant usually that “tens of millions” of people allow to Prime worldwide. But membership is flourishing fast, adult 51% final year.

“There’s a good possibility you’re already one of them, though if you’re not — greatfully be obliged — join Prime,” Bezos wrote.

Amazon’s corporate culture

Amazon came underneath complicated glow from a New York Times essay interviewing former and stream employees who described Amazon’s enlightenment as stressful and uncaring.

The association vehemently disagreed with a Times’ assessment, and Bezos reiterated his adore for Amazon’s enlightenment in a shareholder letter.

He pronounced Amazon isn’t for everyone, though it can “fit certain people like a custom-made glove.” Bezos pronounced people self-select, observant that there are a far-reaching array of companies with opposite cultures, suggesting that other companies competence be improved for people not matched to Amazon’s rarely rival environment.

“We never explain that a proceed is a right one — only that it’s ours — and over a final dual decades, we’ve collected a vast organisation of like-minded people: folks who find a proceed energizing and meaningful,” Bezos said.

But Bezos praised a company’s diagnosis of a employees, highlighting a fact that Amazon pre-pays 95% of fee for courses that learn in-demand skills, even if an worker doesn’t need those skills for his or her job. He also remarkable that Amazon gives spouses or domestic partners of employees paid maternity or paternity leave if their employers don’t offer that benefit.

“I can tell we it’s a good fun for me to get to work each day with a group of such smart, imaginative, and ardent people,” Bezos said.

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