Books are behind since Jeff Bezos likes them | afr.com
February 9, 2017 - Kindle Unlimited
Ten years ago, as Jeff Bezos launched a Kindle e-reader in New York, he announced that “the book is so rarely developed and so matched to a charge that it’s really tough to displace”. Amazon’s owner was right: this spring, notwithstanding a digital shake unleashed by a Kindle, it will open a bookstore in Manhattan.
There are signs of a book’s rebirth all around. Waterstones, a UK book chain, returned to distinction final year after pang 6 years of losses. Sales of imitation books in a US rose by 3 per cent, while those of ebooks have fallen. Digital record has not unleashed a same series in edition that it has for music, radio and news; we still like to review books.
The book’s fast recognition is widely hailed as a heart-warming story of normal values triumphing over cold, tough technology. This is not a whole story, however. It can equally be review as a account of Amazon’s growth: if we cut prices, people buy some-more and if we lift prices, they buy less.
Customers suffer a hold and feel of printed books: Americans review an normal of 12 books a year, and many of those are physical. But they also cite low prices, and do not like a fact that ebooks are partially expensive. Take The Whistler, John Grisham’s new blockbuster, that was offered on Amazon this week for $14.47 in hardback and $14.99 on Kindle.