Amazon’s Kindle business in India grows by over 200%

December 22, 2015 - Kindle Unlimited

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Amazon’s Kindle business in India has been doing intensely good as sales have tripled in 2015. The e-book business of a ecommerce hulk has grown by over 200% year-on-year.

Sanjeev Jha, Director of Kindle calm during Amazon pronounced that their e-book business is fast apropos a vast partial of their book business in India, according to a Live Mint report.

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However, globally a sales of e-readers had forsaken by roughly half to 20.1 million in 2012 from 40 million in 2015, as some-more people opt for tablets and tablet-size smart-phones, according to investigate site Statista.

In India, Amazon has spent Rs 10-12 crore on endless selling campaigns to pull for sales of a Kindle devices, pronounced a Mint report. The e-book marketplace in India is still during a nascent theatre and is approaching to grow with a series of internet users augmenting and a flourishing use of digital payments.

Amazon had launched subscription services Kindle Unlimited in Sep in India. It however had recently faced critique for a preference being too limited.

Also read: Amazon launches Kindle Unlimited subscription use in India

It also conducted a practical literary festival in Oct in partnership with Leapvault to foster a Kindle brand.

Amazon also relies on around 700 offline stores opposite 23 cities such as, Croma, Reliance Digital, E-Zone and Vijay Sales for a sales of Kindle devices.

Amazon’s rivals in India, Flipkart had exited a e-book business and another ecommerce association Infibeam had launched a possess e-book services in 2010 that unsuccessful to take off.

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