Amazon’s Kindle business in India grows by over 200%
December 22, 2015 - Kindle Unlimited
The document has moved here.
However, globally a sales of e-readers had forsaken by roughly half to 20.1 million in 2012 from 40 million in 2015, as some-more people opt for tablets and tablet-size smart-phones, according to investigate site Statista.
In India, Amazon has spent Rs 10-12 crore on endless selling campaigns to pull for sales of a Kindle devices, pronounced a Mint report. The e-book marketplace in India is still during a nascent theatre and is approaching to grow with a series of internet users augmenting and a flourishing use of digital payments.
Amazon had launched subscription services Kindle Unlimited in Sep in India. It however had recently faced critique for a preference being too limited.
It also conducted a practical literary festival in Oct in partnership with Leapvault to foster a Kindle brand.
Amazon also relies on around 700 offline stores opposite 23 cities such as, Croma, Reliance Digital, E-Zone and Vijay Sales for a sales of Kindle devices.