Amazon Tweaks Kindle Publishing Royalties To Encourage Page Turners

July 1, 2015 - Kindle Unlimited

Amazon is changing how it pays royalties to writers who have self published around a Kindle Direct Publishing (KDP) tallness and opted to make their book disdainful to a platform to validate for a cut of a royalties it pays out when KDP books are review around the Kindle Unlimited all-you-can-read subscription service, or around a Kindle Owners Lending Library (KOLL).

The KOLL gives users of Amazon’s e-readers who also shell out for its one-year membership, Prime, a ability to borrow from a catalog of Kindle e-books for free. Amazon sets a monthly tellurian account to incentivize authors to attend in its KDP Select program, dividing a pot of income between authors whose e-books have been borrowed or ‘read for free’ (via KU) that month.

Starting on Jul 1 Amazon says it will be switching how it calculates KDP royalties from a stream situation, of “qualified borrows”, to profitable out formed on a series of pages read. It will also be changing the bonus programs for KDP Select authors to a same compensate per page model. Currently it calculates KDP share of royalties formed on possibly downloads (for KOLL), or how frequently Kindle Unlimited business select a book and review some-more than 10% of it (hence that “qualified borrows” phrase).

“We’re creation this switch in response to good feedback we perceived from authors who asked us to improved align payout with a length of books and how most business read. Under a new remuneration method, you’ll be paid for any page particular business review of your book, a initial time they review it,” is how Amazon explains the change.

Given that a length of an e-book page varies depending on a device it’s being review on, Amazon has grown what it dubs a “standardized approach” to establish how many ‘pages’ of a KDP e-book have been review any month — entrance adult with nonetheless another acronym for this (aka a Kindle Edition Normalized Page Count or KENPC). So this ‘per pages’ royalties indication is actually a ‘per section of in-book content as dynamic by Amazon’ indication (charts and images within a book’s calm will apparently count towards a KENPC, so it’s not usually ‘per section of text’).

Add to that royalty generating ‘pages’ also usually start when Amazon says they do — formed on where it determines the book itself starts. So prolonged lists thanking your innumerable muses before section 1 kicks off won’t assistance strike adult your royalties. Indeed, on a contrary, they competence put a reader off from ploughing on any serve and lead to no royalties being triggered during all. Don’t block your story from starting, and tell a constrained story is fundamentally Amazon’s subtext here.

“We calculate KENPC formed on customary settings (e.g. font, line height, line spacing, etc.), and we’ll use KENPC to magnitude a series of pages business review in your book, starting with a Start Reading Location (SRL) to a finish of your book. Amazon typically sets SRL during section 1 so readers can start reading a core calm of your book as shortly as they open it,” a company notes.

Amazon is not observant how many KDP Select pages are review on normal per month. And the KDP Select royalties account is also a moveable feast — with Amazon environment a turn each month (it’s $3 million this month). So there are copiousness of doubt outlines about how a new ‘pay per page’ model will impact and incentivize indie authors regulating Amazon’s platform. One thing is clear: a ecommerce behemoth is deploying economic levers to shape artistic calm in a interests of e-book selling.

Paying royalties after 10% of a book is read likely encouraged authors to contention shorter e-books (to strech a 10% threshold faster) — that maybe angry readers with a clarity they weren’t removing most e-book for their cash (assuming they paid to review it). Amazon’s new remuneration resource will daunt indies from essay shorter e-books generally for a platform. Or from essay lifeless tomes that readers rush from.

Switching to a indication that rewards authors for reader engagement, formed on removing people reading as fast as probable and gripping them branch a pages, is a arrange of recommendation a commercially-minded publisher would be dispensing. So Amazon is using a remuneration mechanism to school indie authors as an editor competence on a ‘winning formula’.

While that competence be good for business it stays to be seen if it will be good for artistic content. As ad-funded online publishing has generated a viral unreasonable of clickbait, Amazon’s puppeteering of indie writers might well trigger a rush to cliffhangers and button-pushing formulas. This is, unsurprisingly, a drive to beget page turners disdainful to Amazon’s platform, not inspire indies to contention formidable literary works. But again, that’s the same procedure as any major publisher. And there’s zero teenager about Amazon.

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