Amazon Prime adds some-more than 3M new members in 1 week during rise of holiday …

December 28, 2015 - Kindle Unlimited


Amazon said tonight that it combined some-more than 3 million new Amazon Prime members globally in usually one week during a height of a holiday selling deteriorate this year. It’s a latest sign of expansion for the company’s $99/year free-shipping and video-streaming subscription service, that has emerged as a pivotal motorist of a business.

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The association doesn’t publicly divulge a tangible series of Amazon Prime members, usually observant it’s in a “tens of millions.” But one researcher estimated in September that there were as many as 60 million to 80 million Prime members globally before a holiday deteriorate began. Netflix, by comparison, reports 69 million members globally.

It’s a latest pointer of a successful holiday for a Seattle company, during a finish of one of a many eventful years in a history. In a core e-commerce business, Amazon is perplexing to extend a online lead over normal competitors like Target and Walmart, while gripping an eye on new opposition

In keeping with a annual tradition, Amazon expelled an epic post-holiday news release, featuring cherry-picked expansion stats and whimsically imprecise factoids, such as, “ business purchased adequate LEGOs this holiday deteriorate to build life-sized replicas of any chairman attending a sold-out Seattle Mariners diversion during Safeco Field.”

Overall, Amazon described it as a “record-breaking holiday.” The association hinted during clever holiday sales around Prime, with providing tangible sales numbers. For example, a association said, “over 200 million some-more equipment shipped for giveaway with Prime this holiday season.”

“This was another good holiday deteriorate to be a Prime member, and we welcomed 3 million new members in a third week of Dec alone,” pronounced Amazon CEO Jeff Bezos in a news release. “Over 200 million some-more equipment shipped for giveaway with Prime this holiday, and members doubled their observation hours of Prime Video compared to final year with a Amazon Original Series The Man in a High Castle heading a approach as a many watched TV deteriorate ever on Prime Video.”

Last holiday, Amazon described a series of new Prime members in different approach — observant instead that “10 million new members worldwide attempted Prime for a initial time” during the 2014 holiday season. The opposite time frame makes it difficult to interpret a trend. We’ve asked Amazon to explain either this year’s “3 million in one week” enclosed giveaway trials in further to profitable members.

Update: In a follow-up message, a association deputy declined to say whether a series of new subscribers includes giveaway trials.

Here’s a full content of this year’s release. (Post updated to include correct release.)

SEATTLE–(BUSINESS WIRE)–Dec. 28, 2015– (NASDAQ: AMZN) — Amazon’s 21st holiday was a record-breaker for Amazon Prime, Amazon Original Series and Amazon devices. More than 3 million members worldwide assimilated Prime during a third week of December, bringing miracle expansion to a membership module that offers sum Free Two-Day shipping, Free Same-Day Delivery, superfast giveaway two-hour smoothness around Prime Now in some-more than 20 metro areas, and sum entrance to tens of thousands of cinema and TV episodes, including award-winning Amazon Original Series during no additional cost. Prime members done The Man in a High Castle a many watched TV deteriorate on Prime Video this holiday by 4.5x and doubled their sum observation hours of Prime Video titles, compared to 2014. This holiday was also a best ever for Amazon devices, doubling final year’s record-setting selling deteriorate with millions of inclination sold. Among Amazondevices, a all-new Fire inscription was a #1 best-selling, many means and many preferred product opposite a millions of equipment accessible on given a introduction 15 weeks ago.

“This was another good holiday deteriorate to be a Prime member, and we welcomed 3 million new members in a third week of Dec alone,” pronounced Jeff Bezos, Founder and CEO “Over 200 million some-more equipment shipped for giveaway with Prime this holiday, and members doubled their observation hours of Prime Video compared to final year with a Amazon Original SeriesThe Man in a High Castle heading a approach as a many watched TV deteriorate ever on Prime Video. On interest of Amazon employees around a world, we wish everybody happy holidays and a really best for a entrance year.”

Holiday Fun Facts

Amazon Prime:

  • Record series of units shipped worldwide with Amazon Prime.
  • More than 3 million business assimilated Prime in a third week of December.
  • Amazon Prime membership continues to grow, and there are tens of millions of members worldwide.
  • Record series of cinema watched on Prime Video in 2015.
  • Prime members done The Man in a High Castle a many watched TV deteriorate on Prime Video by 4.5x.
  • This holiday, Prime members doubled their observation hours of Prime Video titles, compared to 2014.
  • Prime members shopped some-more than 30,000 Lightning Deals on with Prime Early Access.
  • Christmas Eve was a biggest day ever for Prime Now deliveries.
  • Amazon inclination including a all-new Fire tablet, Amazon Echo and Fire TV Stick done adult 3 of a tip 5 equipment systematic on Christmas Eve by Prime Now.
  • Some of a many renouned Prime Now best sellers during a holidays were Simply Orange Juice, Bounty Paper Towels and Haribo Gold-Bears.
  • A record number of songs were streamed with Prime Music this holiday season—worldwide Prime Music plays set an all-time record augmenting some-more than 350 percent compared to 2014.
  • Prime members selling around mobile some-more than doubled this holiday in a US.
  • Members worldwide uploaded some-more than a billion photos for giveaway with Prime Photos this holiday.
  • Kindle Paperwhite, Cards Against Humanity and Fitbit Charge were a many renouned equipment systematic with Prime FREE Same-Day Delivery this holiday.


  • Amazon shipped to 185 countries this holiday.
  • The final Prime Now sequence delivered in-time for Christmas was delivered during 11:59 p.m. on Christmas Eve to a patron in San Antonio, Texas. The sequence enclosed Blue Buffalo Dog Treats, an Gift Card, a all-new Fire tablet, Fruitables Dog Treats, LEGO Star Wars Death Star Final Duel Building Kit, Moleskine Classic Notebook and Stove Top Stuffing Mix.
  • The final Prime FREE Same-Day Delivery sequence from that was delivered in time for Christmas was systematic at 9:58 a.m. on Dec 24, 2015. The sequence included Bluetooth Headphones, and was delivered in Phoenix by 2:59 p.m. – a same day.

Amazon Devices Digital Media:

  • Biggest holiday ever for Amazon inclination – adult 2x over final year’s record-setting holiday.
  • Amazon inclination were top-selling products opposite all of a equipment accessible on this holiday deteriorate – #1 was Fire, #3 was Fire TV Stick.
  • The all-new Fire inscription and Amazon Echo surfaced this year’s many preferred and means equipment for customers.
  • The many renouned film watched on Prime Video this holiday deteriorate was The Hunger Games: Mockingjay Part 1.
  • The many renouned film watched on Prime Video on Christmas was Interstellar.
  • Amazon Originals have been nominated for scarcely 40 awards in 2015 including 5 Golden Globe nominations, two Screen Actors Guild nominations and 8 Critics’ Choice nominations—series nominated embody Transparent, Mozart in a Jungle, Catastrophe, The Man in a High Castle, and more.
  • Amazon Studios expelled a initial Original Movie Chi-Raq on Dec 4 to soap-box reviews. The film, from executive Spike Lee, has left on to be enclosed in several finish of a year “Best Film Lists” from LA Weekly, The New Yorker, The Washington Post, The Los Angeles Times, Slant, New York magazine and Vulture.
  • Amazon Prime members can now watch and suffer a latest Amazon Original Series including The Man in a High Castle, Red Oaks, Hand of God, and a second deteriorate ofTransparent as good as a second seasons of Amazon Original Kids Series Tumble Leaf and Gortimer Gibbons Life on Normal Street on hundreds of devices.
  • The many common ask of Alexa over a holiday deteriorate was “play music”—the tip 3 holiday songs requested of Alexa on Amazon Echo this holiday deteriorate were “White Christmas,” “Sleigh Ride” and “Winter Wonderland.”
  • Alexa helped set over 4 million timers this holiday season—ensuring holiday cookies were never burnt.
  • Customers enjoyed conference Christmas jokes and holiday trivia from Alexa this season, and on Christmas Eve, a “Santa’s Helper” ability helped business lane Santa as he done his approach around a world.
  • The tip holiday associated tongue requested around Alexa on Fire TV was “How many days until Christmas?” this holiday season.
  • The tip holiday strain requested around Alexa on Fire TV was “Santa Claus is Coming to Town,” followed by “Jingle Bell Rock.”
  • Chinese restaurants were a many requested form of food on Christmas day around internal hunt from Yelp on Amazon Echo.
  • The tip streamed holiday film accessible on Amazon Video on Fire TV was Christmas Classics Volume 1 (a collection of 8 Christmas classics such as Rudolf a Red-Nosed Reindeer and Frosty a Snowman).
  • Popular FreeTime Unlimited holiday titles enjoyed by kids in 2015 were Dora Saves a Snow Princess (Dora a Explorer), Olaf’s Adventures – FreeTime Unlimited Edition and Timmy’s Christmas Surprise.
  • The hours that kids spent reading in Amazon FreeTime this holiday deteriorate was adequate time to transport over a solar complement on a space shuttle.
  • The books review by kids in Amazon FreeTime this holiday deteriorate would strech Mt. Everest’s rise some-more than 10 times if put in a true line in their earthy form.
  • Adele—25 was a biggest pre-sale digital manuscript ever on Amazon Music.
  • Michael Bublé—Christmas was a many played holiday manuscript on Prime Music this season.
  • The many renouned holiday strain streamed on Prime Music during a holidays was Perry Como—“(There’s No Place Like) Home for a Holidays(1959 Version).
  • The many played holiday Prime Playlist was 50 Great Songs for Holiday Entertaining.
  • The many played holiday Prime Station was Holiday Classics.
  • Plays of holiday strain on Prime Playlists and Stations increasing by some-more than 300 percent compared to 2014.
  • This holiday deteriorate there have been millions of streams of Christmas in Tahoe—the first-ever holiday manuscript from Train, accessible exclusively for streaming on Prime Music.
  • Amazon expelled a second annual collection of strange holiday strain with Indie for a Holidays, a playlist that features artists and bands including, YACHT, Rogue Wave, Langhorne Slim, Tuxedo, Ivan Alyosha, The LeeVees Matisyahu, A Silent Film and more, singing newly-written or available holiday songs exclusively streaming on Prime Music.
  • The many renouned holiday strain streamed on Prime Music on Christmas was “The Christmas Song (Merry Christmas to You)” by Nat King Cole.
  • Worldwide on Dec 24, AutoRip combined some-more than one million digital copies of The Beatles albums into customers’ Music Libraries for free, providing digital AutoRip copies of earthy albums purchased from Amazon given 1998.
  • Amazon Underground business spent adequate time personification apps and games via a holiday deteriorate to watch a entirety of Christmas classical movies, Home Alone, It’s a Wonderful Life and National Lampoon’s Christmas Vacation some-more than a million times.
  • The tip book purchased on Kindle in 2015 was The Girl on a Train: A Novel by Paula Hawkins.
  • The many means Kindle book during a holiday deteriorate was Rath’s Deception by Piers Platt.
  • The tip book borrowed on Kindle by Kindle Unlimited in 2015 was No Ordinary Billionaire by J.S. Scott.
  • The many renouned Kindle book purchased on Christmas day was The Snow Child: A Novel (Pulitzer Prize in Letters: Fiction Finalists) by Eowyn Ivey.

Customer Purchases:

  • Nearly 70 percent of business shopped regulating a mobile device this holiday.
  • On Cyber Monday, Amazon business worldwide systematic some-more than 33 wiring per second from a mobile device.
  • business selling on a mobile app some-more than doubled this holiday.
  • The sum series of hours business spent reading The Martian: A Novel by Andy Weir in 2015 on Kindle is homogeneous to some-more than 1,000 trips to Mars on a Curiosity rover.
  • Handmade during Amazon sole adequate rings this holiday deteriorate to give 13 to any competitor who has been on ABC’s The Bachelor.
  • The heaviest object purchased on Amazon Business this holiday season, a BendPak Super-Duty automotive lift, weighs as most as a normal beluga whale.
  • business purchased adequate Rope King Twine this holiday deteriorate to tie a fibre from Seattle to Los Angeles.
  • business purchased adequate Rubbermaid 42-Piece Storage Containers this holiday deteriorate to container leftovers for a whole Los Angeles County area.
  • business purchased adequate GREENIES pet treats this holiday deteriorate to give any of Santa’s reindeer 20 per second on Christmas Day.
  • business purchased adequate Cat Dancer 301 Cat Charmer Interactive Cat Toys this holiday deteriorate to give 92 to any of a participants from all 21 seasons of Dancing with a Stars.
  • business purchased adequate flashlights this holiday deteriorate to satisfactorily light 8 collegiate football fields in suitability with NCAA standards.
  • business purchased adequate Command Hooks this holiday deteriorate to hang a stocking for any chairman in Orlando, Florida.
  • business purchased adequate LEGOs this holiday deteriorate to build life-sized replicas of any chairman attending a sold-out Seattle Mariners diversion during Safeco Field.
  • business purchased adequate Anki OVERDRIVE Starter Kits this holiday deteriorate to hang around a Daytona International Speedway some-more than 10 times.
  • business purchased adequate Jenga sets this holiday deteriorate to strech a tip of a Empire State Building some-more than 70 times.
  • sole adequate HotHands Hand Warmers this holiday deteriorate for some-more than 8 million hours of palm warming.
  • If any Just Dance 2016 video diversion purchased by business this holiday deteriorate was played to execution by one person, he or she would be dancing until 2081.
  • Customers opposite 10 countries took advantage of Amazon’s initial tellurian Black Friday Deal of a Day, and purchased adequate Sennheiser headphones to give a camber to any chairman during a sold-out Rolling Stones unison in 2015.
  • This holiday season, business purchased some-more than adequate 50-inch TVs to camber a normal breadth of a Grand Canyon.
  • business purchased adequate storage drives this holiday deteriorate to download and watch a initial dual seasons of Transparent some-more than 8 million times.
  • business purchased adequate Jurassic World DVDs this holiday deteriorate to equal a tallness of some-more than 2,700 Tyrannosaurus Rex.
  • On Cyber Monday alone, business purchased one Adele CD any 3 seconds.
  • business purchased adequate women’s boots this holiday deteriorate that, if built on tip of any other, they would be high adequate to strech a circuit of a International Space Station.
  • business purchased adequate using boots this holiday deteriorate to give any member of a New York, Chicago, and Boston marathon 3 pairs of boots – one for any race.
  • business purchased a watch any 3 seconds this holiday season.
  • Laid out end-to-end, a series of jeans business purchased this holiday deteriorate would cover a pushing stretch between San Francisco and Los Angeles.
  • Customers selling during have generated tens of millions of dollars for their favorite charities given a module was launched.
  • So far, over 100,000 organizations have perceived donations from AmazonSmile. One of those charities, Pencils of Promise, used AmazonSmile donations to build a propagandize in Ghana for preschool and primary aged students.

Holiday Best Sellers ( only):

  • Amazon Business: Samsung 850 EVO 250GB 2.5-Inch SATA III Internal SSD; Logitech Wireless Combo MK270 with Keyboard and Mouse; Sharpie Permanent Markers – Fine Point, Black, 12 Pack
  • Amazon Video: Inside Out; Trainwreck; Jurassic World
  • Amazon Launchpad: Anki OVERDRIVE Starter Kit; Sphero BB-8 App-Enabled Droid; Pivotal Living Band
  • Automotive: Hopkins 532 Mallory 26″ Snow Brush with Foam Grip; Accutire MS-4021B Digital Tire Pressure Gauge; Stanley J5C09 1000 Peak Amp Jump Starter with Built-in Compressor
  • Baby: Baby Einstein Take Along Tunes Musical Toy; Nuby Icybite Hard/Soft Teething Keys; Fisher-Price Rattle and Rock Maracas Musical Toy
  • Books: Laugh-Out-Loud Jokes for Kids; Adult Coloring Books: A Coloring Book for Adults Featuring Mandalas and Henna Inspired Flowers, Animals, and Paisley Patterns; Humans of New York: Stories
  • Business, Industrial Scientific Supplies: Georgia-Pacific Signature 2-Ply Premium Multifold Paper Towel; Rope King ST-300 Sisal Twine – 300 Feet; Dixon Valve TTB75 PTFE Industrial Sealant Tape
  • Camera: Fujifilm INSTAX Mini Instant Film Twin Pack – White; GoPro HERO4 SILVER; AmazonBasics Head Strap Camera Mount for GoPro
  • Furniture: Frenchi Furniture Black Metal Coat Rack – 12 Hooks; AmazonBasics Mid-Back Office Chair; Signature Sleep Contour 8″ Twin Mattress
  • Grocery: KIND Nuts Spices, Dark Chocolate Nuts Sea Salt, 1.4 Ounce, 12 Count; San Francisco Bay OneCup, French Roast, 80 Single Serve Coffees; smartwater, 6-Count, 1 Liter Bottle
  • Headphone: Panasonic RPHJE120K In-Ear Headphone – Black; Powerbeats 2 Wireless In-Ear Headphone – Black; Sennheiser HD 598 Special Edition Over-Ear Headphones – Black
  • Home Audio: Jensen JTA-230 3-Speed Stereo Turntable with Built-in Speakers; Yamaha RX-V677 7.2-channel Wi-Fi Network AV Receiver with AirPlay; SONOS PLAY:1 2-Room Streaming Music Starter Set Bundle – Black
  • Home Improvement: Roommates Star Wars Classic Peel And Stick Wall Decals; WBM 1002 Hand Carved Himalayan Natural Crystal L O’Keeffe’s Working Hands Cream – 3.4-Ounce
  • Home: BLACK + DECKER CHV1410L 16-Volt Lithium Cordless Dust Buster Hand Vacuum; Hoover Power Scrub Deluxe Carpet Washer, FH50150; Darice 80-Piece Deluxe Art Set
  • Kids’ Fashion Accessories: Gerber Baby Girls’ Three-Piece Set with Bodysuit, Cap, and Pant; Northside Frosty Snow Boot (Toddler); Timex Kids’ T89022 “Time Teacher” Floral Elastic Strap Watch
  • Kindle Books: The Crossing by Michael Connelly; Pretend You’re Mine: A Small Town Love Story by Lucy Score; Rogue Lawyer by John Grisham
  • Kitchen: Rubbermaid 42-Piece Storage Container; Instant Pot 7-1 Multi-Cooker; Oster Electric Wine Bottle Opener
  • Luxury Beauty: Stila Stay All Day Waterproof Liquid Eye Liner, Intense Black; L’Occitane Shea Butter Hand Cream, 5.2-Ounce; Mario Badescu Drying Lotion, 1 Fluid Ounce
  • Men’s Fashion Accessories: Levi’s Men’s 505 Regular Fit Jean; Clarks Men’s Bushacre 2 Desert Boots; Timex Men’s T499059J Expedition Field Chronograph Watch
  • Movies: Inside Out (Blu-ray/DVD Combo Pack + Digital Copy); Minions (Blu-ray + DVD + DIGITAL HD); Star Wars Trilogy Episodes IV-VI (Blu-ray + DVD)
  • Music (CDs vinyl): Adele 25; Pentatonix That’s Christmas to Me; Frozen (Soundtrack)
  • Outdoors: Hydro Flask Insulated Stainless Steel Water Bottle; Razor A Kick Scooter; Intex Airbeds
  • Patio, Lawn Garden: Bounty Hunter Gold Digger Metal Detector; Weber 6492 Original Instant-Read Thermometer; Original BEAR PAWS Pulled Pork Shredder Claws
  • PC: Toshiba C55 Laptop; Dell E2414Hr 24-Inch LED-Lit Monitor; SanDisk Ultra 32GB UHS-I/Class 10 Micro SDHC Memory Card With Adapter
  • Pets: KONG Cozie Marvin a Moose – Medium Dog Toy, Brown; KONG Air Dog Squeakair Birthday Balls Dog Toy – Medium (3 Balls); GREENIES PILL POCKETS Treats for Dogs Chicken Flavor – 15.8-Ounce, 60 Count
  • Prime Video (movies): The Hunger Games: Mockingjay Part 1; Ex Machina; Dark Places
  • Prime Video (TV seasons): Amazon Original Series The Man in a High Castle; Amazon Original Series Transparent (Season 2); Amazon Original Series, Shaun a Sheep—The Farmer’s Llamas
  • Prime Music (songs): Adele—“Hello”; Walk a Moon—“Shut adult and Dance”; Mark Ronson featuring Bruno Mars—“Uptown Funk”
  • Prime Now: Bounty Select-A-Size Paper Towels – White, 8 Giant Rolls; Aquafina Water – 16.9 Ounce, 24 Count; Haribo Gold-Bears, 5 Ounce
  • Sports: Spalding NBA Street Basketball; Wilson F1415 NFL MVP Football (Official Size); Level Terrain FlipBelt Waist Pouch
  • Tablets: Fire; Fire Kids Edition; Fire HD 6
  • Tools: DEWALT DC970K-2 18-Volt Compact Drill/Driver Kit; MagnoGrip 311-090 Magnetic Wristband; Howard Leight Impact Sport OD Electric Earmuff
  • Toys Games: Snap Circuits Jr. SC-100 Electronics Discovery Kit; Nerf N-Strike Elite: Strongarm Blaster; Jenga Classic Game
  • TV: Samsung UN32J5205 32-Inch 1080p Smart LED TV; Samsung UN40J5200 40-Inch 1080p Smart LED TV; TCL 32S3700 32-Inch 720p Roku Smart LED TV
  • Video Games: Call of Duty: Black Ops III; Fallout 4; Star Wars Battlefront
  • Women’s Fashion Accessories: Columbia Women’s Benton Springs Full-Zip Fleece Jacket; BOBS from Skechers Women’s Keepsakes Delight Slipper; Rebecca Minkoff Mini Mac Cross-Body Bag

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