Amazon opens pop-up stores in Arlington, San Antonio, 12 states …

September 15, 2016 - Kindle Unlimited

Amazon usually non-stop 21 pop-up electronics stores in a dozen states including Texas.  

So far, dual are in Texas: The Parks during Arlington and North Star Mall in San Antonio.  Nineteen other locations are now open in Arizona, California, Colorado, Georgia, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Texas, Virginia and Washington. 

The timing of a pop-up store openings is obviously geared to the holiday offered season. It’s not transparent if they’ll stay open past that. Amazon hasn’t done any grave announcements, but it recently combined this page to a website.  Business Insider reported that a pop-ups started opening in Aug and as many as 30 are designed for this year. Last year, Amazon non-stop 6 pop-ups, though nothing in Texas.  

While online sales are flourishing faster than sales during brick-and-mortar stores, “there’s no discounting a ability for a consumer to physically hold a product or learn about a torpedo facilities from well-trained personnel,” pronounced Michelle Evans, a digital consumer researcher during Euromonitor.

Amazon’s pop-up store plan rather mimics Apple, Evans said, that built a sell participation in sequence to sell a inclination directly to consumers “while during a same time creation faithfulness to a brand.”

The stores sell Echo, Fire TV, Fire Tablets, Dash Button, and Kindle e-readers. Store staffers are prepared to learn shoppers about a wiring and about a services: Amazon Prime, Kindle Unlimited, and kid-focused Amazon FreeTime Unlimited. Amazon Original Series like Transparent and Mozart In a Jungle are also be partial of a pop-up tough sell.

These pop-up stores are apart from a dual bookstores Amazon has non-stop in Seattle and San Diego and a third opening shortly in Portland, Oregon. According to reports there’s one some-more in a works in Chicago. Amazon contingency not be interlude there with a bookstores. Its bookstore page lists 3 locations underneath a streamer “Stores by State.”

Target started offered Amazon wiring again this year after it stopped 4 years ago. Wal-Mart, that stays in a large conflict for online shoppers with Amazon, still doesn’t sell Kindle, Fire and Echo products. 

The pop-up stores so distant are located in malls. The e-commerce hulk apparently not usually sees value in handling stores, it’s also noticing that during a holiday offered seasons, malls are still large destinations.  The pop-up stores so distant are located in malls, even in New York.

Amazon has been articulate to a large mall owners for a while.  Amazon hasn’t confirmed reports that it’s formulation 300 to 400 stores.  Those sum came from an answer to an analyst’s question about disappearing mall trade acted to General Growth Properties CEO Sandeep Mathrani. The Parks in Arlington and North Star in San Antonio are both owned by General Growth. 

The Amazon store during The Parks is on turn one, nearby Forever 21.

Twitter: @MariaHalkias 


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