Amazon buys edition business of Tata-owned Westland – ETtech

October 29, 2016 - Kindle Unlimited

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E-commerce hulk has acquired a edition business of Tata-owned Westland for Rs 39.8 crore. Westland is a unconditionally owned auxiliary of Tata’s sell arm Trent Ltd that also owns Landmark, one of India’s largest books and song sell sequence in India.

Amazon pronounced a merger will capacitate Westland’s authors to grow their earthy and digital book businesses in India as good as enhance their strech to business globally.

Earlier this year, Amazon had picked adult 26% interest in Westland for Rs 9.5 crore and had pronounced that it has an choice to acquire a remaining 74% interest of Westland during a destiny date.

“Since investing in Westland progressing this year, we have built a good attribute with a association and a authors. With this acquisition, we are unequivocally vehement to take a attribute with Westland to a subsequent level.” pronounced Amit Agarwal, Vice President and Country Manager during Amazon India.

Westland, that has a story of over 50 years in retail, placement and publishing, is one of India’s largest and fastest flourishing edition house.

The edition lists of Westland, and a imprints Tranquebar and EastWest embody a likes of best offered authors like Amish Tripathi, Ashwin Sanghi, Preeti Shenoy, Anuja Chauhan, Rashmi Bansal, Rujuta Diwekar, Devdutt Pattanaik, Christopher C Doyle, Anand Neelakantan, Anuja Chauhan, Ravi Subramanian, BKS Iyengar and Savi Sharma, among others.

Amazon’s Kindle business in India

Over a past year or so, Amazon has significantly ramped adult a e-books and Kindle business in India, after opposition Flipkart exited a e-book business in Dec final year.

It rolled out Kindle Unlimited subscription use in India, permitting users to entrance and review over 1 million titles for Rs 199 per month. It also kicked off a large promotion pull for a Kindle e-readers and e-book store opposite several mediums including imitation and radio in new months.

In an talk with ETtech in April, Amazon’s principal product manager Kathryn Abel pronounced their Kindle business has grown 200% year over year in India, driven by 3 things – Book Selection, Kindle Unlimited and Kindle Direct Publishing.

“We have over 3 million books in a Kindle India store in a past 3 years. In comparison, a US Store has been around for over 7-8 years and they have 4.4 million books, of that a million has came in a final year. India is unequivocally on lane to locate adult to a same or identical preference to a US.” Abel said. (Read a full talk here)

In May, Amazon also introduced Kindle present previews that creates it easy for readers to review and share e-book excerpts for free. Publishers and authors could also confederate a preview knowledge by embedding a widget on their particular sites, blogs or apps.

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